The retail giant asks its companies to produce more plant-based foods to keep up with demand.
In a recent post on its news site Walmart News Now, Walmart asked its suppliers to keep up with growing demand for plant-based foods. The retail giant cited a report compiled after this month’s food trade show Expo East that found that 36 percent of consumers buy plant-based meats, 26 percent have reduced their meat consumption in the previous 12 months, and 58 percent prefer plant-based milk to dairy. “Even if your target market isn’t vegans or vegetarians,” Walmart stated to its suppliers, “you may still have plant-based foods in your assortment that could meet the needs of these consumers.” Walmart also asked its suppliers to consider new marketing strategies to reach consumers looking for plant-based foods—an industry that earned more than $5 billion in sales last year.
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