After a successful trial run in one Finnish location, the international chain's all-vegan burger will be available across locations in Sweden and Finland this month.
International fast-food chain McDonald’s announced this week that its McVegan burger will be available in locations across Finland and Sweden beginning December 28. McDonald’s launched the vegan burger—made with a soy patty and served with an eggless “McFeast” sauce—at one location in Tampere, Finland in October to test demand. “The trial in Finland in Tampere area restaurants and the positive feedback from our customers exceeded our expectation,” McDonald’s Finland Communications Director Heli Ryhänen told VegNews. “As a result, we decided to launch the McVegan nationwide.” McDonald’s partnered with food company Orkla Foods in Sweden to create a soy-based patty for the Swedish McVegan burger. “It is both fun and exciting that we have started cooperation with Orkla Foods Sweden and their brand Anamma,” McDonald’s Head of Food Strategy Staffan Ekstam said. “That means we can work with the best in the industry when it comes to vegan products and that we can offer our guests a vegan burger developed in Sweden. Our ambition is that there will be something on our menu for all 400,000 guests visiting us every day, and with McVegan we are expanding our offer further.” While Ryhänen said she is not aware of plans to expand the offering to McDonald’s locations in other countries, she revealed that new product launches are decided by management at franchise locations.
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