The French company—which recently acquired plant-based brands Silk, So Delicious, and Vega—discontinued its non-profitable dairy line in India to focus on more nutritional products.
French company Danone plans to discontinue its liquid milk brands in India, citing that the dairy products are not performing well. “In order to maximize growth opportunities,” a Danone representative told media outlet FoodIngredientsFirst, “we are continuously analyzing our portfolio and sharpening our focus to accelerate investments on the best-performing categories and products.” While the company will continue to sell products made with dairy in India, it will discontinue its liquid “fresh” and “UHT” (or ultra-high temperature) milk products across the country. Last year, Danone acquired WhiteWave Foods—parent company of plant-based brands Silk, Vega, So Delicious, and Alpro—for 12.5 billion. Newly formed DanoneWave allocated $60 million in capital to expand Silk’s Virginia production facility to capitalize on the booming plant-based dairy industry, which is predicted to reach $35 billion by 2024.
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