A new report shows that Britons are more comfortable with vegan protein and predicts that meatless foods will outsell organic animal protein this year.
A new report published by Eurostar Commodities and Bite UK revealed that demand for plant-based protein in the United Kingdom is set to surpass that of organic meat this year. “We predict that vegan protein will continue to feature strongly and will perform at a higher level than organic during 2018,” the report stated. Jason Bull, sales director at Eurostar Commodities and Bite UK, explained to Global Meat News that British consumers are consistently choosing plant-based protein as they become more aware of its benefits. “There are lower calories in plant-based proteins,” Bull said, “so it will appeal to a broader audience who are doing moderate exercise as opposed to hardcore bodybuilding. The British public are becoming more and more comfortable with vegan proteins that they would never have heard of just a few years ago.” The report pointed to the success of all-vegetarian locations of Pret a Manger as an indicator of the dietary shift occurring in the UK—which is supported by data published last month that revealed Britons are now consuming 50 percent less beef and veal they did in 1975.
Starbucks Launches New Vegan Jackfruit Lunch Wrap
The coffeehouse giant continues to expand its vegan options in 2018 with the launch of several menu items across Europe.
Read More »
Ethical Porn Director Resolves to Go Vegan in 2018
Erika Lust says goodbye to carnism to stay true to her feminist beliefs.
Read More »
Vegan Coconut Latte Debuts at 2,000 Coffee Shops
International chain Costa Coffee adds coconut milk, vegan food, and a plant-based latte to all of its United Kingdom locations.
Read More »
Organic Milk Buyers Switched to Plant-Based in 2017
Supermarkets make more room for plant-based milks as dairy continues to plummet while almond- and soy-based dairy alternatives boom.
Read More »
Meat Linked to Breast Cancer in Women Over 40
New research finds that older women who consume three pieces of bacon per week increase their risk of developing breast cancer by 20 percent.
Read More »
More Flashbacks
0 Response to "Vegan Protein Will Crush Organic Meat Demand in 2018"
Post a Comment